Post by sinthiya007 on Nov 9, 2024 5:40:01 GMT -5
Recently, it became known that Meta* is introducing restrictions on marketing correspondence in WhatsApp. From May 23, 2024, each user of the application will be able to receive no more than a certain number of marketing templates from any business. Unfortunately, the limit itself has not yet been specified.
In practice, this may affect the deliverability of marketing newsletters. If the user has already received the maximum number of similar templates from other companies for a certain period, he will not receive your message.
Interestingly, for privacy reasons, Meta* will not report that the email was not delivered due to the new rule – you will simply receive an error notification. You can read more about errors here. Unfortunately, this does not guarantee 100% ability to understand whether the issue was due to the restriction or there is another problem.
Important: the change only applies to new dialogues on page seo service with clients opened by marketing templates. If a conversation has already been started, then communication can be continued without any obstacles, without fear of exceeding the letter limit.
Why are such rules being introduced?
Meta* believes that the changes will have a positive impact on improving the user experience on WhatsApp. As the number of emails is reduced, the value of messages will increase and customers will feel more engaged and interested.
For marketers, the news may be a wake-up call and raise a logical question: can these innovations really make advertising campaigns more effective? Meta* says yes, and suggests that marketers focus on the quality of messages sent, not their quantity.
What happens next?
The figures for the limits are not yet known, so it is difficult to predict the impact of restrictions on marketing mailings. This mechanic has been tested for two months in India , and we assume that its results are the reason for expanding the limits worldwide. According to the results of the pilot, the deliverability of marketing templates in India fell by 30-50%. However, the result is generalized and the details of the dynamics for each business area are not disclosed.
It is very important to note that the volumes of mailings in India and Russia are not comparable. In Russia, WhatsApp is used for marketing purposes much less. We assume that a trend similar to India should not be expected.
WhatsApp promptly responds to the current state of the market and offers to take business mailings to a new level, focusing on the effectiveness of interaction with the client. We understand that restrictions can greatly affect marketing mailings. Therefore, we will try to promptly return with an update as soon as official information is available, clarifying the details of the restrictions being introduced.
In practice, this may affect the deliverability of marketing newsletters. If the user has already received the maximum number of similar templates from other companies for a certain period, he will not receive your message.
Interestingly, for privacy reasons, Meta* will not report that the email was not delivered due to the new rule – you will simply receive an error notification. You can read more about errors here. Unfortunately, this does not guarantee 100% ability to understand whether the issue was due to the restriction or there is another problem.
Important: the change only applies to new dialogues on page seo service with clients opened by marketing templates. If a conversation has already been started, then communication can be continued without any obstacles, without fear of exceeding the letter limit.
Why are such rules being introduced?
Meta* believes that the changes will have a positive impact on improving the user experience on WhatsApp. As the number of emails is reduced, the value of messages will increase and customers will feel more engaged and interested.
For marketers, the news may be a wake-up call and raise a logical question: can these innovations really make advertising campaigns more effective? Meta* says yes, and suggests that marketers focus on the quality of messages sent, not their quantity.
What happens next?
The figures for the limits are not yet known, so it is difficult to predict the impact of restrictions on marketing mailings. This mechanic has been tested for two months in India , and we assume that its results are the reason for expanding the limits worldwide. According to the results of the pilot, the deliverability of marketing templates in India fell by 30-50%. However, the result is generalized and the details of the dynamics for each business area are not disclosed.
It is very important to note that the volumes of mailings in India and Russia are not comparable. In Russia, WhatsApp is used for marketing purposes much less. We assume that a trend similar to India should not be expected.
WhatsApp promptly responds to the current state of the market and offers to take business mailings to a new level, focusing on the effectiveness of interaction with the client. We understand that restrictions can greatly affect marketing mailings. Therefore, we will try to promptly return with an update as soon as official information is available, clarifying the details of the restrictions being introduced.